Bespoke Floral Artistry That Blooms Into Timeless Moments
At Allure Floral, our one-of-a-kind creations fuse classic heritage with contemporary flair. Meticulously handcrafted, they elevate any occasion into enduring, emotion-rich memories.
Add a touch of elegance?
“As a boutique florist, I pour my heart into every design and work tirelessly to deliver exclusive arrangements embodying artistry, warmth, and elegance.”
Serena Ellison
Floral Atelier
About
Flowers Are Storytellers
I’m Serena Ellison, the founder and heart behind Allure Floral. For over 40 years, I’ve honed my craft in floristry and design, learning how each bloom can capture emotion and tell a unique story.
I take on projects both big and small – from roses for Valentine’s Day to full-scale wedding installations. Every arrangement deserves my undivided attention, so I limit my orders and calendar to a select number of large events each year, ensuring each client benefits from my decades of expertise and personal care.
If you’re planning a wedding, corporate gala, or special celebration, now is the time to reach out. With only a few dates available, my calendar fills quickly, and I can’t wait to bring your vision to life.
Let’s bring your vision to life – contact me today to start your floral journey or place your order.
Testimonials
I have used Serena at Allure for 2 years now both for my business and referring clients. The arrangements are always outstanding and get rave reviews from the recipients. Having also recently requested a particular gift selection including flowers Serena excelled again with her attention to detail and choices.
Whether it be something small or a big event, I would have no hesitation in suggesting Allure Floral Atelier for their style and service.
Heather Gibson
Absolutely stunning flowers and service!
Thanks so much for our beautiful Orchid and Flower arrangement.
We would highly recommend Allure Floral Atelier to everyone!
Perth Physio Precinct
Our Services
At Allure Floral, Each Design Speaks With Grace, Stirs Emotion, And Sets The Tone For Unforgettable Moments
Weddings
From Bridal bouquets to ceremony arches and reception centrepieces, we create bespoke wedding florals that reflect your style and turn your celebration into an unforgettable experience with beautiful lifetime memories.
Corporate
Elevate conferences, product launches, and gala dinners with customised floral installations – crafted to reinforce your brand, impress attendees, and transform any venue into a statement of sophistication.
Private Events
Transform intimate gatherings and milestone celebrations with one-of-a-kind floral designs that delight guests and create a warm, stylish atmosphere.
All-Occasion Florals
Whether it’s a spontaneous bouquet or a themed arrangement for Mother’s Day, our handcrafted designs bring beauty and emotion to life’s everyday moments.